When it comes to periodicals, a good cover is everything. If a magazine fails to present a unique and visually arresting face to the world, it will simply fade into the background when placed on a shelf with 100 competing publications. Unlike books, the quality of a magazine’s content can usually be gauged by the quality of its cover with a fair amount of accuracy. In my mind, if a publication can’t be bothered to put a half-decent effort into their cover, they probably can’t be bothered to put any sort of effort into their content either.
Why tell you this? Because it so accurately describes why I found the premiere issue of Good magazine so intriguing.
Browsing through the magazine aisle at the local Chapters the other day, Good’s cover caught my eye almost immediately. Visible from well across the room, never before has a magazine cover accomplished so much on so many levels. If you are going to do something, the cover challenges, can you please do it with a little heart and soul? That, right there, nails what Good is all about. Just give a damn.
Ben Goldhirsch, the magazine’s founder, explains further.
“We see a growing number of people tied together not by age, career, background, or circumstance, but by a shared interest. This revolves around a passion for potential mixed with fierce pragmatism and creative engagement. We sum all this up as the sensibility of giving a damn. But to shorten it, let’s call it GOOD. We’re here to push this movement and cover its realization.”
Published bi-monthly and covering things like urban revitalization through vandalism, the battle between migrants and minutemen, American patriotism, and the upcoming midterm elections, Good certainly lives up to its motto. Flipping through the pages, the passion behind this project quickly becomes evident — in everything from the typography and layout to the quality of writing. The Portraits section, a collection of small profiles of various public and private figures, is of particular interest, and something I hope to see expanded in the future.
Topping it all off is the Choose Good campaign. Until mid-2007, 100% of the money paid for a new subscription will be given to one of 10 non-profit organizations, including groups like Creative Commons, UNICEF, and the World Wildlife Fund. Ultimately, they hope to gain 50,000 subscribers and raise $1 million dollars. Unfortunately, subscriptions are only available within the United States at this time. Come on guys, make this easy for me.
In the end Good was, and continues to be, and thoroughly enjoyable read. They’ve managed to pull together a great group of contributors and produce a package which is easy on the eyes, challenging on the brain, and put together for a half-decent purpose. How many publications can honestly make the same claim?